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Kshirsagar, A. S.
- Effect of Marketing Strategy on Sale of Fertilizer in Shrirampur and Nagar Tahasil
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Authors
Affiliations
1 College of Agriculture Business Management, Loni (M.S.), IN
1 College of Agriculture Business Management, Loni (M.S.), IN
Source
International Research Journal of Agricultural Economics and Statistics, Vol 10, No 1 (2019), Pagination: 65-67Abstract
We study the effect of marketing strategy on sale of fertilizer in Shrirampur and Nagar tahshil. This study was conducted between June 2018 and September 2018 on sample of 100 farmers from 6 villages of two tahshil of A.Nagar district of MH. Primary data were collected by survey method and appropriate tools were used to analyses data. The finding suggested that more than 60 per cent farmers purchase fertilizer by affordable or less price. Marketing strategy has been focus of organization and tool for attaining overall performance.Keywords
Marketing Strategy, Product, Price, Discount, Place, Promotion.
References
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- Sharma, Vijay Paul and Thaker, Hrima (2009). Who are the beneficiaries. Fertilizer Subsidy in India.
- Sales of Fertilizer in Kharif, Rabi and Summer Season in Shrirampur and Nagar Tahasil
Abstract Views :173 |
PDF Views:0
Authors
Affiliations
1 College of Agriculture Business Management, Loni (M.S.), IN
1 College of Agriculture Business Management, Loni (M.S.), IN
Source
International Research Journal of Agricultural Economics and Statistics, Vol 10, No 1 (2019), Pagination: 166-170Abstract
This study was conducted between June 2018 to Aug. 2018 on sample of 12 wholesaler and 18 retailer. This research paper have examine the sales of chemical fertilizer in Shrirampur and Nagar taluka. Primary data were collected by survey method and visits to tahasil office in both talukas. After analyze the collected data shows approximate 60 per cent of fertilizers sales of Nagar and Shrirampur tahasil is in Kharif season. The sales of fertilizers is depends on the level of availability of irrigation. Water availability is high in Kharif cropping season (June to September). This results are based on wholesalers and retailers annual sales (monthly) of fertilizer. In this research paper tables and pie charts contains data of fertilizers sales in Nagar and Shrirampur talukas.Keywords
Marketing, Sales, Retailers, Wholesalers, Cropping Seasons.References
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- Sharma, Vijay Paul and Thaker, Hrima (2009). Who are the beneficiaries. Fertilizer Subsidy in India.